About Us

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WCS is a Managing General Agency (MGA) for independent advisors in Canada. We are Canadian owned and operated and are strong supporters of both local and national charities.  

In 2005, WCS came together with five other MGAs to create BridgeForce Financial Group – “connecting brokers nationally, so they can be stronger locally.”

It is our mission to provide brokers with professional expertise, personalized service with impeccable ethics. We know that it takes vision to turn simple actions into positive outcomes.  

WCS Financial Services Inc. was formed through a consolidation of Joseph B Woodyatt Insurance Agencies Ltd. in Toronto and Cinaber Financial Inc. in London. Since 1975, satisfaction to the brokerage community forms the cornerstone on which our agencies are built. Since WCS was formed, our industry has gone through many mergers and acquisitions.

At WCS, we have experienced people on staff who are familiar with many companies and products that have since disappeared. We feel that it is extremely important that we can trace and service your blocks of business from years gone by.

The five offices of WCS Financial Services are located in South Western Ontario in London, Stratford, Guelph, Markham, Calgary and Toronto. This geographic spread nurtures face-to-face interaction with our brokers and allows us constant focus on their immediate needs. Whether hosting seminars in our boardroom or getting assistance with delivering applications and policies, brokers can depend on our support.

We believe that this is a relationship business and we look forward to getting to know you.

Please contact us at one of our locations, or use our contact form.

Our Benefits

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WCS is Canadian owned and operated. We employ and contract thousands of Canadians.

• Product & Industry Knowledge – we are continually monitoring the insurance market to ensure you receive the best information for your clients.

 

• Access to a variety of Life Companies – variety means opportunity... opportunity to customize plans based on unique individual needs.

 

• Competitive Compensation – you receive top compensation based on your level of production.

 

• A knowledgeable and dedicated staff – we have a great mix of expert staff and energetic newcomers that are able to offer you both experience and enthusiasm.
  
  
• Compliance: we take compliance seriously and aim to educate our advisors by holding annual compliance centred meetings, distributing monthly compliance newsletters and employing our own BridgeForce compliance specialist.
  

 

• Innovative back office and advisor systems - you can save time, energy and resources. Our back office is updated directly by the Supplier’s systems, so you have a complete and real time view of your client cases. We offer a free advisor portal for both life and investments that utilizes real time data.

 

• Events: you can network with fellow advisors and communicate with our principals and wholesalers at our special events.

 

• Seminars and PD Days – we hold several advisor-geared seminars per year so you get the education you need to create more sales and receive your CE credits so you remain compliant.
  
  

• BridgeForce-University.com – we allow you to connect to our quarterly seminars from the comfort of your home while still enjoying the community and feeling of a live event. Receive all the CE Credits you require through our BridgeForce seminars or choose your own recorded presentation and earn CE credits at your leisure using our huge video library.
  
  

• Advisor campaigns and conventions – work is supposed to be fun! We create fun and insightful campaigns and reward our top advisors with biannual conferences.
  
  
• BridgeForce Newsletter – we create bi-weekly newsletters customized for the BridgeForce advisor that help keep you informed of the ever-changing insurance environment.
  
  
• Social Media - we create content in our social media advisor groups for you to share with your clients.  We offer insights and marketing ideas on how to grow your audience and increase sales using social media. 
  
  
• Charity & Community: we are involved in our communities through charitable givings and sponsorships.
  
  
• Prominence: we have a presence in the industry and participate regularly within organizations to help maintain and redefine standards.
  
  
• Locally owned - WCS is owned by 5 partners that live locally. We grow and maintain relationships with our local advisors and our community.